Greenlight
Shine a light on the world of
money for families
As a senior brand and motion designer at Greenlight, I had the rewarding experience of growing with a dynamic and evolving brand. I worked closely with cross-functional teams, including marketing, product, and design colleagues, contributing to a variety of projects.I played a key role in enhancing our brand identity by developing new visual design languages that kept our brand fresh and relevant in a competitive landscape. This experience not only strengthened my design abilities but also deepened my appreciation for the power of effective visual storytelling.
Role: Brand Design, Motion Design
Brand Design Team: Helen Dear (Creative Director), Josh LaFayette (Associate Creative Director), Caroline Shyu (Art Director), Kim Suchy (Digital Design Director), Allie Hansen (Brand Operations Director), Julianna Cvetetic (Brand Design Lead), Ryan Fuller (Senior Brand Designer), Sophie Duncan (Senior Content Manager), Kyle Medernach (Senior Copywriter), Andrea Yee (Brand Designer)
Year: 2020 - 2025