Greenlight Partnerships

As a Senior Brand and Motion Designer, I led the development of the visual identity for Greenlight’s B2B brand. I aimed to create a distinct yet cohesive look and feel that aligned with our consumer presence while effectively engaging our business partners. From visual strategy to execution, I helped define a design system, established motion standards for partner splash animations on launch screens, and developed scalable assets that added clarity, polish, and professionalism to our B2B communications.

By collaborating closely with my creative director, business development, and product teams, I ensured that every touchpoint—from pitch decks to partner playbooks—reflected a confident and fresh brand designed for partnership and growth.

Role: Art Direction, Brand Design, Motion Design
Team: Helen Dear (Creative Director), Allie Hansen (Brand Operations Director), Sophie Duncan (Senior Content Manager), Andrea Yee (Brand Designer)
Year: 2022 - 2025